ERC: Tone, connotation crucial in multi-language translations of corporate codes of ethics
In a statement about globalizing a corporate code of ethics, The Ethics Resource Center, the oldest non-profit in the United States devoted to organizational ethics notes:
"... a pure/literal translation of the [corporate] code [of ethics] may not be sufficient. Translating the code back to the original language might reveal inconsistencies.Tone and connotation are fundamental to this technical and sensitive document.
Related Ethics Crisis Blog Posts:
- Incorrectly Translated Blog Posts Can Be PR Landmines
- SRF Global Translations Demonstrates the Difference Between Machine and Human Translations
Email this to a friend