Marketing Sherpa: How to Market to Tourists in Three Languages

SRF Global Translations, specialists in nuanced, localized, multilanguage translation of compliance and marketing materials for multinational companies.

Marketing Sherpa: How to Market to Tourists in Three Languages

Virginia Beach Convention & Visitors Bureau found it was a mistake not to translate their entire website according to a MarketingSherpa case study. (Free access until about June 3, then paid.)

"Fact is, international visitors have different information needs than Americans do. For example, they may want to know about how the exchange rate benefits them or what U.S. gasoline costs are."

23-May-2006 By BL Ochman

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