Expanding Globally? Language is an All-Important Issue for Data
Expanding globally? The world of international direct marketing is complex, and partnering with a company that has in-depth knowledge of the local market, the language and relevant legislation can be the key to your success, according to BtoB online.
When selecting a list broker, you'll need to consider "the all-important language issue: Do you plan to communicate in English or to translate into the local language?" asks Mediaprisme U.K. Director Denise Henderson-Cleland. "The only way to tell if a contact is proficient in English is by selecting someone who either reads an English-language publication, has attended an English-language event, purchased from another mailer who recruits in English or who is a known English-speaking expatriate. If you are not sure, don't write in English is the rule."
SRF Global Translations specializes in the multilanguage translation of compliance and marketing materials for multinational companies. Don't leave English without us.
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