Language Is an Emotional Issue in Philadelphia
Stephen Baker writes on Blogspotting that Joey Vento, owner of Geno's, the legendary cheesesteak shop in Philadelphia, is now being sued for posting a sign demanding that patrons order in English. Read the hundreds of comments the Philadelphia Inquirer's article has generated, and you can see that Philly's bursting with English-centric cheesesteak lovers.
In addition to 168 contentious comments, the Inquirer posts audio of interviews with customers - a good use of social media.
Maybe a sandwich shop in Philadelphia can insist that all of its customers speak English, but global businesses certainly cannot. Nor can companies rely on ridiculously poor machine translations from Google and Alta Vista's BabelFish.
14-Jun-2006
By BL Ochman
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