Study: College Students Spend on Socially Responsible Brands
According to findings released today from Alloy Media + Marketing's 5th annual College Explorer Study, the $200 billion market of 17 million US college students (ages 18-30) prefers an honest and effective social responsibility campaign to celebrity endorsements when it comes to spending. And they'll spend money on companies they believe are ethical.
"Watch for the 'greening' of the college market and their $182 billion in aggregate spending power to have a big effect on brand positioning and campaigns in the coming year."
06-Jul-2006
By BL Ochman
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