SRF Global Translations, specialists in nuanced, localized, multilanguage translation of compliance and marketing materials for multinational companies.

Translation Issues Can Impact on Search Engine Placement

Search Engine Roundtable, reporting from Search Engine Strategies Latino, notes that translation issues can have impact on search optimization and sales.

"Challenges, cultural aspects, different languages, different vocabulary, different user profiles, different web use habits and more. When preparing a campaign you need to understand all these items.

You should have different ad management styles for each country. Each country may have its own objective, which areas are a priority, so managing the results locally is important. A good report should support web site strategies definitions, should highlight user profile differences on each country, should bring up strategic information that may be used by marketing department even offline."

SRF Global Translations provides nuanced, certified, localized multilanguage translations of marketing and advertising materials for multinational companies.

11-Jul-2006 By BL Ochman permalink Permalink Email this
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