SRF Global Translations, specialists in nuanced, localized, multilanguage translation of compliance and marketing materials for multinational companies.

Wal-Mart is sometimes lost in translation

walmart_logo.jpgWal-Mart's woes are not limited to Germany, where it is closing its stores, says The International Herald Tribune.

"The retailing colossus has struggled in several countries, from South Korea to Brazil, as it discovered that its formula for success - low prices, zealous inventory control, and a dizzying array of merchandise - did not translate well in markets with their own muscular discount chains and shoppers with very different habits."
In fact, the retailer's experience in Germany has become a sort of template for how not to expand into a country.

The nuanced translation of business materials and corporate culture are necessary for success in the global marketplace, says Sloan Friedman, president of SRF Global Translations, which specializes in certified multilanguage translations for multinational companies.

01-Aug-2006 By BL Ochman permalink Permalink Email this
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