Corporations, Not Government Need to Take the Lead on Social Responsibility
Jeff Swartz, CEO of Timberland, says corporations need to take the lead rather than waiting for the government to legislate social responsibility.
“Jeff could have inherited an ice-making company or a coffee house and he’d still have wanted to see how it could be used for a broader social purpose,” said Dave Aznavorian, Timberland’s global brand manager.
Schwarz acknowledges that he also needs to deliver results to shareholders. He says that changes in fashion have led to a downturn in Timberland sales that could result in selling the company. He says he’d give up control for more power, but that he’d never sell and walk away like Ben & Jerry’s owners did. They sold the company and went home,” said Swartz. Swartz would have to be carried out with his [Timberland] boots on.