Ethics Crisis and SRF Global Translations Featured in Metro New York
Ethics Crisis and and SRF Global Translations are featured in Paul Berger's Blogarithms colum (p. 4) in Metro New York, the free paper given out all over the city. It's also the biggest newspaper in the world, Berger says, with 61 daily Metro editions in 88 major cities in 19 countries in 18 languages across Europe, North & South America and Asia.
What's the idea behind Ethics Crisis?
Ethics Crisis was created to promote SRF Global Translations, which specializes in translating ethics compliance and marketing materials for multinational corporations. ...we decided to focus on global buisness ethics issues in the blog, providing news, information and resources about translations and ethics compliance. I also added a weird, fun features allowing anonymous confessions of the worst thing people have evver done in business and letting readers rate and comment on the confessions. Bingo!
"Any advice for business owners about blogging?"
Everyone and her dog already has a blog. Make sure you have a good reason to start and sustain a blog. And make it fun. Make your customers smile. Laugh even. ... Hardly any bloggers have any sense of humor.
Adrants: Blog Launched to Explore Business Ethics, Provide Translation Services
Steve Hall at adrants wrote:
B.L. Ochman has launched Ethics Crisis, a weblog for SRF Global Translations which specializes in multilanguage translations and printing of corporate compliance materials, brochures, marketing and advertising materials for multinational companies. With the launch of the blog, Ochman hopes to bring together the company's marketing, ecommerce and customer feedback. Covering the broad topic of business ethincs, the blog will report on global business ethics issues and offer readers the ability to anonymously confess unethical things they have done in business as well as rate the severity of other's confessions. For SRF Global Translation customer, the blog also serves as a means through which customers can obtain a quote, upload files for translation, adhere to various compliance issues under Sarbanes-Oxley, gain unifies management of multilanguage project management and pay online for these services.
Media Coverage of SRF Global's Ethics Crisis Blog
SRF Global Translation's Ethics Crisis blog is off to a flying start with media coverage covering the launch:
Adrants
"Covering the broad topic of business ethics, the blog will report on global business ethics issues and offer readers the ability to anonymously confess unethical things they have done in business as well as rate the severity of other's confessions. For SRF Global Translation customer, the blog also serves as a means through which customers can obtain a quote, upload files for translation, adhere to various compliance issues under Sarbanes-Oxley, gain unifies management of multilanguage project management and pay online for these services."
CEO Bloggers"The cleverest tack I've seen lately is one taken by the Ethics Crisis blog. It's the marketing companion to a business called SRF Global Translations. (The blog appears to be the company's Web site, as well.)"
MarketingProfs Daily Fix Blog"The best part of the site is the "ethics confessions": Readers are invited to anonymously confess the most unethical thing they've ever done in business, and to comment on and rate the confessions of others on a scale of one to five from "always acceptable" to "never acceptable."
Micropersuasion
MarketingProfs Blog: Business Confessions on Ethics Crisis Blolg
Ann Handley at MarketingProfs Daily Fix blog wrote:
The best part of the [Ethics Crisis Blog] site is the “ethics confessions”: Readers are invited to anonymously confess the most unethical thing they've ever done in business, and to comment on and rate the confessions of others on a scale of one to 10 from "always acceptable" to "never acceptable."
BlogWrite for CEOS: Ethics Crisis is Clever Tack
BlogWrite for CEOs said:
The cleverest tack I've seen lately is one taken by the Ethics Crisis blog. It's the marketing companion to a business called SRF Global Translations.
SRF is a family-run business established in 1976 that provides "mindful, nuanced, professional multilanguage translations" of unglamorous materials like corporate codes of ethics and compliance documents.
Not the kind of widgets that make you say "cool" but certainly a very useful service.
