Ethics is More Than Just Telling the Truth

“Being ethical is more fundamental than just telling the truth.” says Australian publicist Trevor Cook in a podcast interview with Blog Forward about ethics in public relations.

“Don’t just repeat what a client tells you to the media,” Cook says. “Ask questions and make sure that what you are putting out is truthful. There is a broader social responsibility involved in PR than just putting forward the client’s case like a lawyer.”

May 16, 2006 Permalink Email this
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